How To Get More TikTok Views Organically
If you're having difficulty getting more views on TikTok, here are a few ways that might help boost them. These tricks may trigger TikTok's algorithm so they recommend your videos more broadly.
Join forces with other creators in your niche to increase views, as this can be an engaging and creative way of reaching a wider audience.
1. Optimize your video
TikTok can help your video reach an expansive audience, but to get maximum viewership you must optimize its presentation to users.
Researching your target market before creating your video is also recommended; this will allow you to understand which types of content resonate most with them and how best to reach out to and engage them.
Make a video that loops, and people will stay engaged longer - another sign of high engagement which TikTok appreciates.
Tapping the "heart" icon on videos is an easy and efficient way to stimulate the algorithm and expand your recommendations. Doing this also signals to the algorithm that you enjoyed the video, which plays a pivotal role in how they recommend new content.
2. Add a catchy title
Your video title is the first impression viewers will get of your video, so it must capture their interest immediately. An ideal title would address their specific challenges or pain points directly.
Trendy hashtags may also prove beneficial; just be careful not to do so without providing sufficient context in your description.
TikTok's algorithm is an ever-evolving computation, so it can be hard to anticipate how well it will recommend your content.
One popular theory suggests that when your videos are watched and commented upon, their algorithms will show them to a larger group of viewers - this process is known as the "Batch Effect."
3. Add a catchy caption
An engaging one-liner can do wonders for the reach and engagement of your video on TikTok, so taking the time to craft something appealing is worth your while.
TikTok's algorithm utilizes various signals and variables to tailor content specifically to users based on their preferences and habits, such as which videos a user likes most frequently and whether or not creators provide enough information in their videos such as hashtags and captions.
The algorithm changes over time, showing different types of content that it believes you might enjoy. Its formula takes into account user interactions, video data, and device settings to determine what appears on the For You Page (FYP).
4. Optimize your thumbnail
An effective strategy for getting more views on TikTok is optimizing your thumbnail, providing viewers with a glimpse into your video while reinforcing brand recognition and reinforcing channel branding.
Use solid shapes with subtle gradients and drop shadows as the primary design element, rather than photographic details or different illustrative styles as these may become distracting for viewers.
Note that your thumbnail must look good on all types of screen sizes; to do this effectively you should create multiple thumbnails of different sizes until you find the ideal match for your video and audience.
5. Optimize your hashtags
Hashtags provide a way for users to more easily search TikTok content and find videos about a certain subject matter. When choosing hashtags for your video, be sure to select those relevant to its subject matter rather than following trends blindly.
As an example, if you operate a cosmetics business, using relevant hashtags for your product can get it in front of users who may be searching for that hashtag and could potentially purchase from your products.
Keep an eye out for influencers in your niche who spend considerable time and resources researching which hashtags will keep their content trending. They often employ full-time employees who dedicate a considerable portion of their week to researching which ones will keep trending best.
6. Optimize your description
Optimizing your video description requires using keywords with relevance for search results and relevant FYPs. Doing so will increase its chances of ranking higher on search engine pages and will ultimately boost its performance within those FYPs.
TikTok SEO can be improved further by including relevant hashtags in your video description. TikTok's algorithm will share it with viewers who have engaged with similar videos featuring those hashtags.
Attracting more users, engaging more deeply, and expanding your reach are all benefits to consider when selecting hashtags to use for content promotion. You don't even need them to be popular - just find ones relevant to what you're sharing and choose accordingly! Doing this will boost both reach and engagement.
7. Optimize your hashtags
As with Twitter and Instagram, hashtags help organize conversations around a particular event or subject to make it easier for users to locate relevant material.
Hashtags are an integral component of TikTok SEO (Search Engine Optimization), or Search Engine Optimization. By increasing video views and growing an audience, they can help increase the reach of videos posted.
However, use hashtags appropriately with your content. Before employing them.
Monitoring competition or reviewing popular hashtags within your niche are two great ways to do this.
When researching viral hashtags, look for engaging elements such as memes or TikTok sounds used in videos using that same hashtag - this could be what's driving them virally!
8. Optimize your description
If you want your TikTok videos to reach more users, optimizing their descriptions is key. This section of your video appears when someone first opens it on the app and needs to draw people in.
Consider including keywords your target audience is searching for to increase the odds of discovery and boost search rankings. This will also increase the chance that they find you!
An effective way to increase visibility is posting videos at times when your target audience is most active on an app, usually between 2 AM and 9 AM (EST) each week.
As with other social media platforms, videos must also be engaging and intriguing for viewers if you want them to stay. That means offering educational or informative content rather than simply pushing product promotions on them.
9. Optimize your hashtags
Hashtags are a key component of TikTok SEO, as they allow users to discover content related to specific topics. You should utilize both popular and niche hashtags in your videos so as to increase your chances of being found by new viewers.
Hashtag trends change quickly, so to take full advantage of them you must stay up-to-date. Aim to use no more than six hashtags per video.
TikTok hashtag challenges are another effective way of increasing visibility; encouraging your followers to post their creations using your brand hashtag will foster an engaged community that shares similar interests and content.
10. Optimize your description
TikTok may not compare to Google when it comes to SEO, but you can still leverage keywords and hashtags to increase the visibility of your video and increase its views - giving you more chances of becoming a star on TikTok!
Write an informative video description that accurately represents what's being shared - this could take the form of text on the screen or a link to another page.
The algorithm will analyze this text and serve your video accordingly. A description with more keyword density will perform better on search results pages.